More Than A Fling: Customer Retention & Loyalty

Studies show that acquiring a new customer costs 6-7 times more than retaining a customer. Customer retention makes sense in increasing profitability for any business, and after a surge in new costumers, like around the holidays, it makes even more sense. But how do you hold on to customers? Like any other relationship, it requires effort.
Calvert Creative, in association with Shop Local Raleigh, will be uncovering these secrets for you at our next lunch and learn seminar, "More than a Fling". Don't… Show more miss this interactive seminar and the invaluable tips we'll be presenting. Lunch from Zinda is included! This lunch and learn event will be hosted by Jeff Tippett, Director of Calvert Creative, and Will Hardison of Fanbase, a web design and internet marketing firm. You can expect the following customer retention topics to be addressed by our speakers:
Regular Communication: using tools like a CRM, email marketing, Twitter, Facebook
Learning How to Please: poor customer service accounts for 70% of customer loss.
Lost Love: reaching out to those who haven't purchased in a while
Making Yourself Available: turning the tables and making sure customers can easily find a phone number, e-mail address, newsletter signup, Facebook page, and Twitter handle.
Register today for this exciting and informative event, and get ready to embrace meaningful, long-lasting, and profitable relationships with your customers.

Show less